“Captain Jean-Luc Picard, you lead the strongest ship of the Federation fleet. You speak for your people.”
“I have nothing to say to you! And I will resist you with my last ounce of strength!”
“Strength is irrelevant. Resistance is futile. We wish to improve ourselves. We will add your biological and technological distinctiveness to our own. Your culture will adapt to service ours.”
“Impossible! My culture is based on freedom and self-determination!”
“Freedom is irrelevant. Self-determination is irrelevant. You must comply.”
“We would rather die!”
“Death is irrelevant. Your archaic cultures are authority-driven. To facilitate our introduction into your societies, it has been decided that a human voice will speak for us in all communications. You have been chosen to be that voice.“
That (as if you didn’t realise) is an exchange from Star Trek: The Next Generation, specifically a particularly famous two-part episode entitled, The Best of Both Worlds. For both of you that don’t know, the Borg were a race of cybernetic nasties defined by suprememly powerful technology, a hive mind and a single-minded determination to achieve their goal, namely the assimilation of all other cultures into theirs. They’re undoubtedly the most terrifying bad guys Star Trek ever threw at us, which is why I can only assume no one at Better Together headquarters is a fan of the show.
You see if they were, they’d remember the title of this episode. It’s very famous in Star Trek circles. And yet Better Together’s latest Twitter push is based around the hashtag, #BestOfBothWorlds.
In another context, it’d be quite nice. We live in a post-Trek world however, and so for millions of us, that phrase means Patrick Stewart getting robotted up, and puts us in mind of the Borg.
A hive mindset, intent on eliminating cultural and social individuality. “Your culture will adapt to service ours. Freedom is irrelevant. Self-determination is irrelevant.”
Now I think about it, maybe someone at Better Together is a Star Trek fan, and they knew exactly what they were doing.
note. For clarity, the poster was by me, not BT. Even they’re not that daft.